This looks like a milky rose pink but on me it's a much cooler and deeper red?!
The bullet looks a lot darker than advertised.
The images showcasing the lipsticks are really misleading in terms of colour...

But the formula is pretty nice. Doesn't last the entire day though, need touch ups every couple of hours.
Guess your safest bet would be to go to the store and try the colours on your lips! Because I got a colour that's way darker than I originally wanted~